Entrepreneurs urged to introduce aggressive marketing programmes

Tourism entrepreneurs during the 34th World Tourism Day celebrations expressed the need to bring competitiveness in the natural, cultural and adventure tourism aspects of the country.

Speaking at the programme, secretary at the ministry of culture, tourism and civil aviation Sushil Ghimire said that there is a need to conserve and protect the natural resources of the country and promote them through public-private partnership.

“Unless tourism entrepreneurs come up with aggressive marketing programmes our tourism industry can never take off,” he said. He also focused on the conservation of water resources and development of proper infrastructure.

Ghimire also informed about the present status of the aircraft purchase procedure. According to him, government is all set to make an agreement with Chinese government for the purchase of two aircraft on grant and four on loan.

He also confirmed that the Gautam Buddha Airport project will be completed by June 2017 and that it is in the final stages of getting a formal approval from the Asian Development Bank.

At the programme, tourism entrepreneurs also focused on bringing competitiveness in tourism products through promotion of culture and tradition.

“Nature, culture and adventure are the major products of the country, which need to be promoted aggressively,” said joint secretary at the tourism ministry Mohan Krishna Sapkota.

According to acting chief executive officer of Nepal Tourism Board Subash Nirola, tourism entrepreneurs should also focus on conservation of Bagmati and Bishnumati rivers that hold great tourism prospects.

Meanwhile, president of Trekking Agencies’ Association of Nepal Ramesh Dhamal informed about various campaigns that are being carried out by the association for product development and promotion. He stressed on the need to develop an investment friendly climate to encourage the private sector to invest in the tourism industry.

“The government should bring an effective policy with long-term, short-term and mid-term programmes to gradually improve tourism products,” Dhamala said.

The 34th World Tourism Day was observed today with a nationwide series of programmes with the slogan ‘Tourism and Water: Protecting Our Common Future’. On the occasion, Nepal Tourism Board inaugurated its TIMS counter and newly structured tourism information centre.

At the programme, senior Nepali Mt Everest climber (2008) Min Bahadur Sherchan and Miss Sherpa 2012 Chimi Sherpa were declared as honorary goodwill ambassadors of Nepal Tourism Board.

New tourism products and activities such as Great Buddhist Trail — Kathmandu-Ramgram-Lumbini — and Village Tourism Destination 2012/14 were also launched on the occasion.

source: Himalayan Times, 27 Sept 2013

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