Incredible India, an initiative by India’s Ministry of Tourism has launched a short film contest for travellers to promote tourism by depicting destinations within the country.
The contest launched in association with Trivone Digital Services Pvt Ltd is open to both Indian and foreign nationals. The contest aims to promote unexplored destinations, encourage visitors to share their travel adventures. Anyone who loves traveling and capturing those moments can upload travel videos of less than 3 minutes’ duration, on the Pixel13 (www.pixel13.in) website to showcase the best of their experiences.
Pixel13 invites videos that portray best destinations, travel experiences and guidelines to visit lesser-known places. The initiative has already received tremendous response with over 1,800 entries and about 2,000 members and is expected to receive many more.
Contestants have to be aged 18 or above to participate in this free online contest by completing a simple Registration Form on the website. Thereafter, they are free to upload the short films, which will be judged a high-powered jury combined with an online poll, which will be initiated once the call for entries closes down.
The short-film adjudged as the ‘Best Film’ based on the online poll and jury will receive a prize worth INR50,000, sponsored by the Hospitality Partners Royal Orchid Hotels.Speaking about the campaign Founder & CEO of Trivone, L. Subramanyan, said “Our aim is to get tourists to document and articulate their experience through a short video film that can be accessed by anyone who visits the website. We also think that such a venture can create awareness of little known places within the country which have thus far remained unexplored.”
source: Travel Daily India, 06 Jan 2014